audio review : Love Inc ( song ) … Booka Shade

The concept is cliché and a little annoying. “Love”, as described by what sounds like a girl’s voice at the beginning, is a vague term that doesn’t really mean much outside of its literal meaning of strong like. What’s annoying is how people try to annotate it into something deeper.

There’s also a joy theme happening here. It reveals itself just before a build-up that peaks the song out with an exuberant hornscape. I would’ve liked to hear the “happy” sample continue thru those refrains instead of stopping before they end, but it’s a likable song nonetheless.

my rating : 4 of 5

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