“The magic of cereal is that you’re eating and drinking at the same time with one hand,” a Kellogg’s employee proclaims. It’s one of the rare occasions in which the constant barrage of food jokes actually work. Most simply aren’t funny, especially during the imbecilic first half, which leaves one wondering why what might’ve worked as a short comedy skit; about the invention of Pop Tarts; is being served as a full-length movie.

my rating : 2 of 5

2024